It was (and still is) a common mantra, heard from many decision makers in media houses: “I know my readers. I know our clients. We don’t need any […]
In India we are seeing a refreshing view of digital transformation. At one of the most successful media brands in India, the Hindustan Times, went from being archaic and print centric to transforming its editorial culture and structures to orientate itself to a rapidly developing market.
With essential tips and lessons learned from their Executive Editor and Transformation Leader read how India is providing the media industry with a blueprint for future transformation.