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Welcome to the

INSTITUTE FOR MEDIA STRATEGIES

Experts in Digital Transformation for the Media Industry

Some of our projects

Latest blog articles

Mining audience data is key to profitable niche products and services

It was (and still is) a common mantra, heard from many decision makers in media houses: “I know my readers. I know our clients. We don’t need any […]

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Nic Dawes, Hindustan Times: ‘Mobile audiences are at the centre of our thinking’

As their digital transformation process gains ground, mobile becomes more of a priority at HT. Facing a rapidly growing and demanding audience means having to make priorities about […]

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India’s media industry as blueprint for digital transformation?

The demise of the printed newspaper is a death long foretold, yet it still came as a shock when the United Kingdom’s daily, The Independent, announced it was abandoning […]

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What we do

  • Strategy
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    How should a media organisation function in the future and how does it make the transition?
  • Insight
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    How can a media house truly leverage the potential of its audience?
  • Content
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    What does relevant and compelling multi platform content look like?
  • Revenues
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    How can media companies increase existing and create new revenues?
  • Workflows
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    What is the best practice for transforming workflows in the digital world?
  • Training
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    What skills are essential for successful transformation?
  • Technology
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    What tools and systems does a media house need in the future ?
  • Architecture
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    What space infrastructure does a modern media house need to succeed?

Some of Our clients

Case studies

IFMS case Study: Newly HT Newsroom in New Delhi, India,

Hindustan Times – Mobile, social and data as drivers for reinventing the news operation

In India we are seeing a refreshing view of digital transformation. At one of the most successful media brands in India, the Hindustan Times, went from being archaic and print centric to transforming its editorial culture and structures to orientate itself to a rapidly developing market.

With essential tips and lessons learned from their Executive Editor and Transformation Leader read how India is providing the media industry with a blueprint for future transformation.

Who we are

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PASCAL ZEMP

Associate Consultant

IFMS Jamie Davies

JAMIE DAVIES

Associate Editor

IFMS Gerald Schantin

GERALD SCHANTIN

Associate Consultant