Abandoning Digital for Print – Lessons from a Quaint Experiment

We’ve heard it said that every time you step up to a new level of connectivity, you can never go back. Join Facebook or Twitter, upgrade your telephone, or buy a Google Home or Amazon Echo, and you can’t imagine how you ever lived without them.

Farhad Manjoo, a technology columnist for the New York Times, put this phenomenon to the test when he abandoned digital and spent two months with nothing but print newspapers.

It might appear to be a quaint and futile gesture, but the story illustrates what we’ve been saying for years: print, though declining, offers advantages that digital platforms don’t have, and should remain in the platform mix not only for the revenue it generates but for the inherent advantages it carries. Print is the anti-digital, and that’s not a bad thing: limited content, but carefully selected; higher levels of accuracy and credibility; unplugged, quiet and relaxing.

Manjoo calls it “the surprise blessing of the newspaper.” Here is what he learned.

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