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Consultative sales: survival strategy, not rebranding exercise

When an e-marketer splashed a headline that said around 80% of display ads will be traded programmatically, it immediately triggered an earnest debate about issues […]

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Fake news: Media-made disaster or unlikely glimmer of hope?

Stanford University tells us most young people can’t tell when news is fake. The problem is more fundamental than that. Not only do they struggle to […]

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Brand matters in integrated newsrooms

The announcements keep coming: News publishers around the world are integrating their newsrooms. But on closer inspection, the “integrated newsroom” means a different thing to […]

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Meaningful newsroom metrics in 3 easy moves

“Almost everyone is doing monitoring,” said Talia Stroud, director of the Engaging News Project (ENP). “But in many newsrooms, that’s where analytics work stops.” Stroud’s comments […]

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Successful media companies mix journalistic experience with new blood

Shane Smith, co-founder and CEO of Vice, recently made headlines with his prediction of a “bloodbath” in digital media. In the process, he also preached a little […]

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Kleine Zeitung embraces 3 key changes to transform digital approach

Kleine Zeitung recently underwent a digital transformation project that led to deep editorial transformation and a company-wide cultural shift. The result is a more regionally focused editorial strategy […]

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Mining audience data is key to profitable niche products and services

It was (and still is) a common mantra, heard from many decision makers in media houses: “I know my readers. I know our clients. We […]

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Nic Dawes, Hindustan Times: ‘Mobile audiences are at the centre of our thinking’

As their digital transformation process gains ground, mobile becomes more of a priority at HT. Facing a rapidly growing and demanding audience means having to […]

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IFMS Special reports
Kleine Zeitung Digital Transformation case study
Kleine Zeitung Digital Transformation case study
‘Västerbottens-Kuriren’ – Success with paid content in the regional press
‘Västerbottens-Kuriren’ – Success with paid content in the regional press
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