Who we are
Our team consists of some of the world’s leading international media specialists with many years of media management experience. We work with trusted international consultants, media experts, creatives, trainers and companies who are dedicated to the long term development and prosperity of our industry.
Dietmar Schantin founded the Institute for Media Strategies in 2012, following groundbreaking work in media strategy and technology in a decade that brought profound changes to our industry.
He has worked with a wide range of media organizations, including the Telegraph Media Group, Ringier, the Hindustan Times, New Zealand Herald, Dow Jones and many others.
Dietmar previously served as Executive Director of WAN-IFRA, the global association of news publishers, where he was responsible for the organisation’s world-wide consultancy, training and event activities for the digitalisation of media organisations.
He began his career as a studio manager at the Austrian Broadcasting Corporation, followed by five years as a management consultant in Switzerland in the telecommunications and FMCG industries. He then became Managing Director of a media company spin-off specialising in applying digital know-how to traditional businesses.
Dietmar, an Austrian based in Austria and UK, is on jury panels of international digital media awards and speaks regularly at international media conferences about growth strategies and business transformation for the media industry.
He holds a Ph.D in Economics and Technology, where his main focus was on business strategy development and business modelling.
mail: d.schantin [at] ifms-ltd.com
As co-founder of the Institute, Sarah Schantin-Williams is an expert in implementing difficult change processes in media organisations.
As a coach, consultant and trainer Sarah works with local and national publications and broadcasters to designnew products and services that increase brand engagement among target groups and integrate content across platforms and brands.
Working with day-to-day change management, Sarah focuses on workflow and structure redesign and implementation, internal communication strategies, and on coaching leaders in commercial and editorial operations.
She also works with journalists to develop cross media story telling skills and practices, audience focused planning and content development.
Sarah brings a background in anthropology and experience in leading change in a wide variety of industries to her work with media organizations. She holds an MA from Goldsmiths, University of London in Anthropology and Cultural Politics.
mail: s.schantin-williams [at] ifms-ltd.com
Larry Kilman, Associate Director of Communications at the Institute, has more than four decades of media experience with press, broadcast and international news agencies and with government, intergovernmental, private sector and civil society organizations. This gives him a privileged position to witness the transformation of news media today.
Larry, who is also an Assistant Professor in the American Graduate School in Paris, joined the institute in September 2016 from the World Association of Newspapers and News Publishers (WAN-IFRA). As Secretary General he was responsible for overseeing WAN-IFRA’s work in press freedom, media development, news literacy, public affairs, innovation and future technologies as well as the activities of the World Editors Forum.
He was also a member of the Advisory Council of the US-based Media Institute’s Global Free Speech and the Internet Program, a Board Member of the News Media Coalition and a Member of the FIFA Media Committee.
Larry worked as a journalist for more than 20 years in Asia, Europe and the United States, primarily with The Associated Press, Radio Free Europe and Agence France-Presse. He also serviced as an editor in the publications section of the Organisation for Economic Cooperation and Development (OECD), a Paris-based intergovernmental economic think tank and research organization.
A native New Yorker, Larry currently lives in Paris, where he is a single father raising a teen-age daughter.
mail: l.kilman [at] ifms-ltd.com
Pascal Zemp, Associate Senior Consultant for the Institute, specialises in newsroom reorganization and skill development and has wide-ranging experience in merging analog and digital workflows in complex newsrooms environments.
Among other major projects, Pascal was responsible for the widely regarded transformation of Ringer’s “Blick Gruppe”, a three-year venture that created a single newsroom fortogether the daily newspaper Blick, the Sunday newspaper Sonntagsblick, the free evening newspaper Blick am Abend and all their digital channels.
Pascal also has extensive experience transforming newsrooms in eastern Europe, including Blic inBelgrade, Libertatea, in Bucharest, Novy Cas inBratislava, Blesk inPrague and Fakt in Warsaw.
With two decades of experience as a journalist – notably at major dailies and weeklies in Switzerland — Pascal has a passion for developing the future of media and contributes by building workflows for sustainable media companies.
mail: p.zemp [at] ifms-ltd.com
Jamie Davies, Associate Editor at the Institute, draws on four decades of experience in journalism and as an editor to compile IFMS case studies and other reports on topics of special interest to our clientele. She also organises IFMS events, bringing together leading figures in news media to share their experiences in today’s challenging environment.
Jamie has written, translated and edited for newspapers, magazines, newsletters and books, including the European Stars & Stripes and Ifra’s newspaper techniques.
She brings with her many years of experience as director of the IfraExpo and organiser of international events for the media.
mail: j.davies [at] ifms-ltd.com
Our partner network
Christoph Hünermann has been working in knowledge publishing for many years. Beside his content focus he is an expert in developing complementary analog and digital business models for media both B2B and B2C.
As former managing director of Bertelsmann companies such as wissenmedia, wissen.de and of the JV SPIEGELWissen he implemented projects like The 20th Century Project, The Brockhaus Encyclopedia, wissen.de, chroniknet.de, SPIEGELWissen and various other international media projects digital and print.
Beside popular science he worked intensively on educational programms, personalised media and verticalisation. 2013 he found his own business and is co-founder of OwnwayMedia Ltd, a digital publishing company for special intererst hubs. He works with media companies like dpa, Kosmos Verlag, Neue Osnabrücker Zeitung and many others mainly on digital transformation of media business.
At Stuttgart Media University (HdM) Christoph is lecturer on publishing strategies.
mail: c.huenermann [at] ownwaymedia.com
Iztok Lemajic works in the field of architecture, interior, furniture and graphics design. With his multidisciplinary orientation he provides an unique approach. In the last ten years he has designed newsrooms for various media companies in Slovenia, Croatia and Austria.
He worked together with the IFMS for Kleine Zeitung in Austria, Hindustan Times in India or New Zealand Herald where he created innovative space and room concepts that support organisational workflows and communication processes in an optimal and aesthetic way.
Iztok is also founder and CEO of IDFL – Innovative Design For Living – architectural and design company. For his work he received the Plecnik’s medal, which is the main public and the highest professional recognition of Slovenian authors for outstanding creations in the fields of architecture.
mail: iztok.lemajic [at] idfl.si
Clara Llamas is an experienced media consultant and international business developer. She has more than 10 years of experience in digital transformation projects in the classified media industry internationally (Spain, Russia, CEE, Turkey, among others) as well as +6 years of consulting on strategy and growth to large and mid-sized media organisations worldwide.
Her core expertise lies in sales strategy and business design – especially media digitalisation internationally. She is an experienced digitalisation advocate, including sales training and sales organisation design for traditional publishers and media houses accelerating their digital and cross platform sales operations.
Clara also has extensive applied research experience as a business designer and market entry strategist for innovative cloud services and platforms, including services in the area of innovation and cloud-based collaboration tools for industrial SMEs, and development of cloud-based omni-channel commerce solutions focused on small retailers, among others.
A Cultural Anthropologist by education, she is fluent in 3 languages and has lived in 8 countries, including the United States, United Kingdom, Spain, France, Turkey, Russia and Finland. Clara is based in London, UK.
As a professional in both journalism and media management, including online marketing, Pit Gottschalk provides skills and services to digital publishing and change management processes in Germany and beyond.
Based on an international network and the knowledge what content production, content distribution and monetization are all about he’s an expert in launching, leading, and leveraging of high complex online products and projects in German and English language.
As former editor-in-chief at Axel Springer in Germany, he ran Europe’s largest sports magazine and got awards for excellence in journalism. As managing director of the CEO’s newspaper office at Axel Springer, Pit led and conducted the change management and digitization of several titles in the Axel Springer group.
Pit is passionate about coaching journalists and editors facing the digital challenges. He founded a start-up called Mediapreneure GmbH to train them step by step to understand and use Internet tools for analyzing users’ needs and behavior by data, providing answers and services, and monetising.
mail: info [at] mediapreneure.de
Matthias Kretschmer is the Institute’s expert for online controlling and news site reviews. Based on an intricate understanding of how a modern newsroom works and what constitutes a successful electronic news product, he analyses websites’ content, user acquisition and traffic patterns as well as a sites’ usability.
Matthias has an extensive background in online consulting projects for media companies. He has worked for dozens of clients including Axel Springer, Daily Telegraph and Die Zeit. Before working in the media industry Matthias was an international online project manager with clients such as Nokia, StoraEnso and Siemens.
Matthias is also the founder and CEO of Desk-Net GmbH which provides the editorial management software Desk-Net to many European media companies.
mail: m.kretschmer [at] desk-net.com
Birgit Geiberger-Boersma is a Creative & User Experience Director with 19 years of international experience developing and shaping digital products and services. She is the Insitute’s Design & User Experience expert, helping clients to successfully merge user and business goals in the ever changing publishing and ecommerce environment.
Birgit has an extensive background in redesigning newspaper and classified sites for clients such as The Seattle Times, Axel Springer Verlag, Die Zeit, Gruner und Jahr, Weser Kurier and Monster.com. Her work as a user experience professional ranges from diverse user insights methods, interaction design and visual design in combination with a deep knowledge of branding and business.
For over 5 years she is supporting the global design community in many different roles: IxDA’s (http://ixda.org) Regional Coordinator Europe, founding team member and Co-Chair Outreach Europe for the Interaction Awards (http://awards.ixda.org/). She is in the jury of the Lovie awards (http://lovieawards.eu/) and peer reviewer of the Interaction Awards (http://awards.ixda.org/). She is speaker on many international conferences about UX, design & communication.
mail: design [at] birgitg.com
Hans Peter Janisch is a designer and a consultant for the newspaper industry since 1989 and a close partner in the network of the Institute. His work focuses on the redesign and launch of newspapers, magazines and corporate publications.
Over the years he worked with numerous clients in Germany, Luxembourg, Slovenia, Bosnia-Herzegovina, Kazakhstan and other countries. Next to the work of implementing creative design concepts he is passionately committed to imparting design concepts of visual journalism.
mail: janisch [at] pressedesign.de