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Why editorial leaders struggle to transform newsrooms

Our colleague Sarah Schantin-Williams has identified two reoccurring problems that often cause newsroom transformation projects to fail. In an excellent article for the INMA Media Leaders blog, Sarah shows how common communication practices can derail even the best strategies. Often great plans get weakened by poor implementation.

“A large part of this struggle results from the simple fact that the work of implementation is tiring, repetitive, and fraught with obstacles. There simply is no glamour in it,” she says.

You wouldn’t expect poor communications to be a problem for media companies, but sadly these practices occur in many organisations. In our work with newsrooms around the globe, we see it more often that not, occurring in newsrooms large and small, national and regional, no matter the country or culture. You need to know what to look out for.

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IFMS Special reports
Kleine Zeitung Digital Transformation case study
Kleine Zeitung Digital Transformation case study
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‘Västerbottens-Kuriren’ – Success with paid content in the regional press
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