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Mining audience data is key to profitable niche products and services

It was (and still is) a common mantra, heard from many decision makers in media houses: “I know my readers. I know our clients. We […]

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IFMS Special reports
Kleine Zeitung Digital Transformation case study
Kleine Zeitung Digital Transformation case study
‘Västerbottens-Kuriren’ – Success with paid content in the regional press
‘Västerbottens-Kuriren’ – Success with paid content in the regional press