Just what does a growth editor do? There are a lot of new titles in newsrooms, and for both long-time newsroom staff and newcomers, it is sometimes difficult to sort them out and understand how they evolve.
Sarah Marshall, head of audience growth at Vogue International, answers a lot of these questions. In the course she teaches for Interactive Journalism MA students at City University in London, she covers:
— What does a social media editor do?
— What is audience development?
— What is a growth editor?
— How have these roles changed within the past year?
— What are news publishers looking for in entry level social journalism graduates?
Marshall has kindly posted her notes from her first lesson. It’s a good overview from a long-time practitioner who knows the subject better than most.