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Why workplace design and architecture is important to any media strategy

Of all the things you have to think about in regard to successful digital transformation, where the furniture sits in the workplace might not seem […]

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Separating Fact From Fiction is Tougher Than Ever

News media have long challenged the honesty of politicians and held them to account, but things have been turned on their head. We’re living in […]

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How news organisations can respond to worsening fake news problem

If a veteran journalist, who should have known better, can be fooled into writing a column based on a fake interview, how can we expect […]

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10 key takeaways from media innovators gathering – Part 1

Earlier this year, the Institute for Media Strategies organised an Executive Media Innovation Tour to New York. It brought together more than 20 CEOs, editors-in-chief, […]

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Consultative sales: survival strategy, not rebranding exercise

When an e-marketer splashed a headline that said around 80% of display ads will be traded programmatically, it immediately triggered an earnest debate about issues […]

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Fake news: Media-made disaster or unlikely glimmer of hope?

Stanford University tells us most young people can’t tell when news is fake. The problem is more fundamental than that. Not only do they struggle to […]

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Brand matters in integrated newsrooms

The announcements keep coming: News publishers around the world are integrating their newsrooms. But on closer inspection, the “integrated newsroom” means a different thing to […]

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Meaningful newsroom metrics in 3 easy moves

“Almost everyone is doing monitoring,” said Talia Stroud, director of the Engaging News Project (ENP). “But in many newsrooms, that’s where analytics work stops.” Stroud’s comments […]

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Successful media companies mix journalistic experience with new blood

Shane Smith, co-founder and CEO of Vice, recently made headlines with his prediction of a “bloodbath” in digital media. In the process, he also preached a little […]

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Kleine Zeitung embraces 3 key changes to transform digital approach

Kleine Zeitung recently underwent a digital transformation project that led to deep editorial transformation and a company-wide cultural shift. The result is a more regionally focused editorial strategy […]

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IFMS Special reports
Kleine Zeitung Digital Transformation case study
Kleine Zeitung Digital Transformation case study
‘Västerbottens-Kuriren’ – Success with paid content in the regional press
‘Västerbottens-Kuriren’ – Success with paid content in the regional press