Building a Content Strategy for the Internet of Things

If you’ve seen the sci-fi movies, “Matrix” or “Minority Report,” you’ve seen a couple of depictions of how the “internet of things” might one day bring us news and information via a multitude of previously mute devices.

That future is right around the corner.

“In the office elevator, at the bus stop, even on the refrigerator — information is everywhere. In the dawning era of the internet of things, seemingly every device will soon be able to provide us with news, weather or sports updates,” says a report from The Associated Press about building content strategies for emerging connected devices.

“For example, having a refrigerator that turns kitchens into cooking classes with recipes, podcasts and videos can transform any novice foodie into a well-seasoned chef. Instead of aiming for page views, content strategies in the internet of things can focus on delivering the right information at the right time to the right person.”

For the E-book, “The Impact of the Internet of Things: A guide to developing content strategies for connected devices,” the AP interviewed product managers, academics and senior AP editors who are involved in developing news strategies for the internet of things.

The report, written by AP Insights Editor Jake Kreinberg and Director of Text and Multimedia Products Ken Romano, provides a basic introduction to the concepts to keep in mind while building content strategies. It does not consider financial strategies or ways to monetize the internet of things, something that should be developed in parallel with content strategies for new devices.

The authors identify five concepts to keep in mind:

— Metadata (“the more detailed it is, the more flexibility you will have in serving relevant content to users”);

— Personalization (“If content isn’t relevant, users will quickly lose interest”);

— Environment (“The context of where your audience is will help determine what content to serve it”);

— Formats (“Test different formats to see which generate the most engagement from users”); and

— Engagement (“Include a variety of perspectives in your content, if not a wide array of topics”.).



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