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You need hard facts to change newsrooms

Good advice from IFMS CEO Dietmar Schantin for the Reuters Community on how journalists can better understand the need for change in their newsrooms. It […]

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A Mobile First Strategy at The Wall Street Journal: Interview with Matt Murray, Editor-in-chief

Though more and more people prefer to get their news by mobile, the experience is often less than satisfying, says Matt Murray, the Editor-in-chief of […]

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3 reasons newsrooms fail at digital transformation

We often say newsrooms are a culture unto themselves. A newsroom in Asia would feel familiar to an editor from Europe, even if the language, […]

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The Art and Science of Building Newsroom Skills

I once had a colleague who hated job interviews so much he would ask the prospective employee to interview herself. “It is ridiculous to think […]

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IFMS featured in E&P

Congratulations to our colleague Dietmar Schantin for getting the cover of July’s Editor and Publisher. “Innovation Matters: 10 ways news media companies can move into […]

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The Handbook for Digital Newsroom Transformation

It has taken many years working with many newsrooms to develop the holistic approach that we at the Institute for Media Strategies employ when helping […]

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What do Successful Media Do That Others Do Not?

Getting hundreds of news executives to answer questions about the state of their businesses is like herding cats. They may want to answer, but the […]

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10 key takeaways from media innovators gathering – Part 1

Earlier this year, the Institute for Media Strategies organised an Executive Media Innovation Tour to New York. It brought together more than 20 CEOs, editors-in-chief, […]

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Five Key Takeaways From Media Innovators Gathering

The Institute for Media Strategies brought more than 20 European media CEOs, editors-in-chief, commercial directors and digital directors to New York for workshops at The […]

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Consultative sales: survival strategy, not rebranding exercise

When an e-marketer splashed a headline that said around 80% of display ads will be traded programmatically, it immediately triggered an earnest debate about issues […]

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IFMS Blog Archive
IFMS Special reports
Kleine Zeitung Digital Transformation case study
Kleine Zeitung Digital Transformation case study
‘Västerbottens-Kuriren’ – Success with paid content in the regional press
‘Västerbottens-Kuriren’ – Success with paid content in the regional press