Insights - Institute for Media Strategies


Study: Reader revenue strategies are in place, yet prudent processes are not

SUMMARY: A new benchmarking study on reader revenue by INMA and the Institute for Media Strategies found strategies are in place, but no survey respondents were satisfied with them. ThisThis article is part of the INMA conference blog In the middle of 2019, 10 local and regional publishers in Austria and Germany gathered to participate in a benchmarking study focused on the “whys” ...
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