Insights - Institute for Media Strategies

Insights

3 essential steps for digital transformation

SUMMARY: New Zealand Herald, CN Group and the Kleine Zeitung followed these steps as part of successful transformation initiatives at their media companies. It was the philosopher Laozi who spawned a million motivational posters when he said, “A journey of a thousand miles begins with a single step.” It’s a great motto except that it glosses over the fact that, for many media houses, it’s ...
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