Over the last decade we’ve worked with media organisation of all types and sizes around the world, changing the way they think about what they do and how they can exploit existing markets and develop new ones, and explore new product and revenue opportunities.
We offer a holistic approach to making the change to a customer- and digital-centred organisation. This is reflected in the services we offer to our clients with our team and our business partners.
How should a media organisation function in the future and how does it make the transition? We work with key executives to clarify and define future strategies, mapping out the often complex transformation needed to successfully implement structural and cultural change.
How can a media organisation truly leverage the potential of its audience? Working with international market research institutes, we produce bespoke, highly accurate intelligence on audience clusters, brand positioning and identify the potential for market growth.
What does relevant and compelling multi platform content look like? Working closely with editors and journalists, we create strategies for customer-focused, interest-based products and services whereby each platform and format has a defined role to successfully engage with its audience.
How can existing and new revenue streams be exploited and explored? Thinking outside the box and beyond banners and square inches is key for creating new revenue opportunities. We work closely with commercial decision makers, exploring and testing new and tangible revenue models.
What is the best practice for transforming workflows in the digital world? We design tailored workflows and structures which meet the demands of multiplatform publishing in situations where there are finite resources.
What skills are essential for successful transformation? We offer all colleagues – both staff and executives – bespoke workshops, training and coaching programs to develop and enhance skills in digital and cross-media journalism and newsroom management. Learn more about our coaching and mentoring program for media leaders.
What technologies and tools are required to enable and drive transformation? We design and support evaluation and specification processes to ensure that the right systems are in place to enable transformation and help drive future business.
What infrastructure does a transformed media house need to succeed? Working in tandem with experienced architects, we create enjoyable and productive working environments which enable better coordination and communication.