Kleine Zeitung Planning Chief Elisabeth Zankel describes how she works in tandem with the day chief, and has to direct and coordinate things before they are ready to be worked on:

“You need commitment from everyone involved, from the editor-in-chief down to the staff of the individual sections. We have an important planning conference once a week that includes marketing, reader promotion, production. We share feedback and discuss what is coming up. Kleine Zeitung is not just the newsroom.”

With these three significant changes, among others, recent results have seen content quality improve on all platforms with visitor figures rising by nearly one-third, page views by more than 40%, and the foundations firmly laid for the next big move: paid content.

To learn more about Kleine Zeitung’s digital strategy, download the detailed case study here.