Loading...

Programm Workshop Graz
3.-5. Juni 2019

Hotel:

ROOMZ
Conrad von Hötzendorfstraße 96,
8010 Graz

T +43 316 902 090 960

Workshop

Styria Media / Kleine Zeitung
Gadollapl. 1, 8010 Graz


Tag 0: Montag, 3. Juni

19.30: Get-together

Styria Media / Kleine Zeitung
Gadollapl. 1, 8010 Graz

 


Tag 1: Dienstag, 4. Juni

9.00: Begrüßung und Vorstellung des Programms
Dietmar Schantin, Meinolf Ellers sowie Hubert Patterer, Chefredakteuer und Geschäftsführer der Kleinen Zeitung

9.15: Customer acquisition, engagement and retention – Successful paid content business models
Greg Piechota, Researcher-In-Residence for INMA, the International News Media Association

PART I:
– Review MLO survey and recap of the benchmark study’s results on the business and organisation
– What do we know about reader revenue?
– Paywalls as segmentation tools
– How frequency and usage drive conversion and retention
– Brand/product differentiation vs. free alternatives
– Results of the relevant benchmark study results

dazwischen um ca. 10.45 – 11:15: Kaffeepause

13.00: Mittagsessen

13.45: Customer acquisition, engagement and retention – Successful paid content business models
Greg Piechota, Researcher-In-Residence for INMA, the International News Media Association

PART II:
Group work: “Acquisition, Activation, Retention”
– Introduction to the funnel
– Presentation: results of the relevant benchmark study results
– Discussion with the outliers
– Lessons from other publishers
– Brainstorming
15:30 Der Mission:Local Monitor – Interessantes aus den Verlagen
– MBV/DPA: Limbic und Wirtschaftszeitung Weekly
– LensingMedia (Gast): Entwicklung des Digitalverkaufs

16.30: Ende Tag 1

17:00 Aufbruch von Hotel zum Abendprogramm
Aperitiv am Schlossberg, Schlossbergrutsche, Abendessen im Casino Restaurant

ca. 22:00 Ende der Abendveranstaltung, individuelle Rückkehr zum Hotel


Tag 2: Mittwoch, 5. Juni

8.58: Begrüßung
Dietmar Schantin, Meinolf Ellers

9.00: Customer acquisition, engagement and retention – Successful paid content business models
Greg Piechota, Researcher-In-Residence for INMA, the International News Media Association

– Group work: “Acquisition, Activation, Retention” – PART II

– Organization for subscription growth – PART I

11.30 – 12.00: Kaffeepause

12.00: Customer acquisition, engagement and retention – Successful paid content business models
Greg Piechota, Researcher-In-Residence for INMA, the International News Media Association

Organization for subscription growth – PART II

– Presentation: The growth model
– Presentation: results of the relevant benchmark study results
– Discussion with the outliers

13.45: Ende des Workshops

14:00: Mittagsessen

15.00: Ende der Veranstaltung und individuelle Abreise