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Set clear goals before starting digital transformation

Some great ideas from our colleague Dietmar Schantin on the first things to consider before undertaking the hard work of digital newsroom transformation, from our friends at INMA and their Media Leaders blog.

“Digital transformation should not be led by cost reductions but an understanding of why transformation is necessary,” he says.

The post provides three reasons why transformation is necessary and some suggestions on how to begin the conversation in the newsroom.

While downsizing has become synonymous with digital transformation, they should not be the goal of the digital transformation process. On the contrary, digital transformation is a considerable investment in new activities, people and their skills, and technology.

Read the full post on the Media Leaders blog.

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