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The Art and Science of Building Newsroom Skills

Job titles and responsibilities are changing rapidly in modern newsrooms, and the new skills required can be a bit overwhelming for media leaders seeking the best people to take on these new roles.

But as Dietmar Schantin writes in this new post on the INMA Media Leaders blog, getting the right people begins with assessing their willingness to change, and their focus on satisfying the audience.

“It’s all attitude and a little bit of aptitude,” says the founder and CEO of the Institute for Media Strategies. “It’s all mindset — mindset that the audience understanding is important, digital is a chance for journalism, change means opportunities, and creative storytelling is important.”

Working with newsrooms around the globe, Dietmar is well placed to identify those who can best contribute to newsroom change. You can read what he has to say, via INMA, in “4 characteristics of newsroom employees ready for digital transformation.

The Institute for Media Strategies, based in London and in Graz, Austria, designs digital transformation strategies for newsrooms of all sizes and cultures.

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